Beautyrest Platinum Luxury Firm


Beautyrest Platinum Luxury Firm Mattress-Restorative and Supportive

The Platinum Luxury Firm Mattress was designed with your back in mind. From layers of body-contouring memory foams to the Pocketed Coil Technology, this Beautyrest Platinum luxury firm mattress works hard to promote a better sleep posture and keep your spine aligned all night long. Enjoy luxury sleep support without feeling like you’re sinking through to the floor on this Beautyrest Platinum extra firm mattress.

  • Pocketed Coil Technology uses hundreds of individually wrapped coils to respond to your body’s movement and shape for ultimate support
  • AirCool Memory Foam relieves pressure points and helps maintain an ideal sleep temperature
  • GelTouch Foam adjusts to your body’s unique curves and contours for just-right comfort each night
  • SurfaceCool Plus Fiber works with the AirCool memory foam to improve airflow through the mattress and keep you cool all night long
  • Extra firm support gives you an added layer of back support

Introduced in 1925, and manufactured in Fredericksburg, Virginia the Beautyrest pocketed coil has been the innerspring leader in virtually eliminating motion transfer, making it the perfect bed for couples. When you move, the Pocketed Coil springs work to cushion and support your body at every turn, so you sleep undisturbed. Combine the properties of memory foam in some models and you have the ideal bed.

In 1995, the now famous Bowling Ball mattress commercial captured the interest of a whole new generation. Now with features like foam encasement which increases the sleep surface of the mattress compared to old beds and a Triton foundation, the Beautyrest mattress is the bed of choice for master bedrooms everywhere.




Every facet working in concert that’s Beautyrest Platinum Luxury Firm. From its expert craftsmanship and innovative design to its superior style, the collection offers both an exceptional mattress and a finely tuned sleep experience.


Enjoy the precision and control that comes with Beautyrest’s legendary Pocketed Coil® support system. Hundreds of individually wrapped coils flex to your unique shape to help provide personalized back support, generous freedom of movement and precision pressure point relief.


Experience the premier in sleep technologies working in harmony for optimal comfort. AirCool® Gel and AirCool® MAX Memory Foams provide pressure point relief and freedom of movement.


Sleep comfortably with a finely tuned sleep climate in Beautyrest Platinum. Our SurfaceCool Plus Fiber dissipates heat away from the surface while our AirCool® System, now with AirCool® MAX Memory Foam, helps remove heat to maintain an optimal temperature.

Additional information

Comparable Queen Coil Count

1000 Pocketed coils

Type of coils


Profile Height

about 12-13"

Specialty Foam

AirCool® Memory Foams, SurfaceCool™ Plus Fiber dissipates heat away from the surface.